Desktop
Publishing
60
Second Sales Letters
What is this? This
is an online service that helps you create long copy sales letters very
quickly. Even people already good at copywriting use this because it
saves lots of time.
Why do I need
this? The
first reason is that you can do everything I teach about
upselling, downselling, finance options, pay per click search engines,
etc., perfectly, but if you mess up the advertising copywriting, you
will fail miserably. You MUST be able to write the words that move
people to action . . . in most cases we want them to pull their wallets
out of their pockets and give us money.
The
second reason is that it saves enormous amounts of time and helps you
organize your thoughts quickly. It used to take me a week or more to
write a good sales letter and this tool has reduced that time to a few
hours at most.
What
do I do? Click
on the link above which will take you to the page where you can read
about the tool and purchase it.
Cost
is $97.00 for a year's use.
"2001
Headlines"
What
is this? It's
a downloadable book that also causes broken arms if anyone moves my
printout away from my desk. It is part of a product called "Copywriting
Combo". The headlines are immediately downloadable and a large
copywriting course will be mailed to you.
Why
do I need this? The
headline is the most important part of your sales copy. I no longer
write headlines. I adapt them from this book. I also get almost all my
subheadings from this book. You need a big reference manual of
headlines at your disposal which you will use not only for your sales
letters, but for articles too. You must put great headlines on your
salesletters to get people to read the rest of the details of your
offer.
What
do I do? Click
the link above and scroll down about 3/4 of the way down the page until
you see the title "Copywriting Combo". Purchase and download the
headlines. I suggest you print it out on 3 ring binder paper or print
it out and punch holes in it yourself. This will be a constant
reference that you'll want to have handy in a binder.
Cost:
$97.00
http://www.TextPad.com
What
is this? This
is a free / (dirt cheap if you elect to pay for it) text based word
processor that has special features needed to do your online work
properly.
Why
do I need this?
Many people don't know how bad their text emails and autoresponder
messages look when they get to the recipient. Sure they look OK when
you send them, but you must learn that some formatting elements must be
put in to make sure they still look professional when they are
received. This program puts those formatting elements in automatically
saving you time.
What
do I do?: Download
it for free from the link above.
Text Cleanup
What is this?
This is a cheap utility program that saves me hours and hours of time.
Why do I need this?
There will be times when you want to copy text from emails and word
processors and use it in an email or on your website. This cleans up
all the hidden junk that you can't see that's embedded in the text you
are trying to copy. It also removes >>> marks when
someone has forwarded an email to you and you want to use the text.
What do I do?
Click the link above which will take you to Download.com. When you get
there search for "Text Cleanup". (Cleanup is one word, not two.)
Cost
was $15.00 the last time I checked
© Copyright
2009 Antion and Associates
